JAKKS PACIFIC’S MORFBOARD™ LINE TRANSFORMS THE RETAIL LANDSCAPE
SANTA MONICA, Calif., March 13, 2018 – JAKKS Pacific’s Morfboard™ product line is an action sports eco-system that begins with one board that transforms in seconds, and with the introduction of two new modalities this month, even more possibilities for play are underway.
Launched in January, Morfboard™ Skate and Scoot Combination has been met with great retail success. Sales are significantly exceeding forecasts from Target and Amazon. “The positive reaction to this great product has us supplying even larger quantities than we originally expected to keep up with demand, and we are thrilled,” said Dan Westcott, Executive Vice President of Seasonal Division, JAKKS Pacific.
The Morfboard™ line allows kids the freedom to personalize their experiences and provides a foray into what could otherwise be an intimidating and expensive world of action sports.
MorfBoard™ Skate and Scoot Combo introduced kids to easy lock and release technology, allowing them to transition from each modality with a quick click. MorfBoard™ Balance Xtension will feature a super strong balance roller and safety end blocks that let kids teeter on the edge but not over it, making this the perfect indoor/outdoor training ground for more advanced action sports. MorfBoard™ Bounce Xtension is the only indoor/outdoor set up that lets you strap in and grab some air with two super bounce balls powering your board, so kids will definitely be able to stomp their 360 and 540 tricks.
“The Morfboard™ line offers an excellent entry point into the expansive world of action sports,” said Westcott. “The Bounce and Balance Xtensions will broaden the scope of play, all while upholding our commitment to innovation, affordability, and quality that ensures accessibility and opportunity for the athletes of tomorrow.”
Morfboard™ Skate and Scoot Combination is available for a retail price of $99.99, and the MorfBoard™ Bounce Xtension and MorfBoard™ Balance Xtension will be available for $39.99. The MorfBoard™ line is recommended for kids ages 8 and older.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and, C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
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